Portions copyright Microsoft Corporation. ITC Franklin Gothic is a trademark of The International Typeface Corporation which may be registered in certain jurisdictions. Franklin Gothic was named by Morris Fuller Benton in honor of Benjamin Franklin, whom Benton greatly admired for his significant contributions to American history and culture, and to printing in particular. This increased x-height ? which improved the typeface's appearance and readability ? and the availability of larger family made ITC Franklin Gothic a preferred choice when setting large blocks of sans serif text. Designed by Victor Caruso, these new designs matched the pure characteristics of the original Franklin Gothic, adhering closely to the subtle thick and thin pattern of the original ATF typeface while featuring a slightly enlarged lowercase x-height. In 1979, under license from ATF, International Typeface Corporation created four new weights ? Book, Medium, Demi and Heavy ? in roman and italic versions. For some unknown reason no light or intermediate weights were ever created. Over the next several years, the ATF family was expanded to include italic, condensed, condensed shaded, extra condensed and wide variants. The 10 fonts below are overused and patently annoying, and we give 10 good reasons to stop using all of them.Designed in 1904 by Morris Fuller Benton for the American Type Founders company, Franklin Gothic was originally conceived as only one weight. Nothing is particularly wrong with Impact or Comic Sans as fonts per se, but there is a huge deal wrong with using them in every situation. This isn’t a riff on the world’s worst fonts, but rather an invitation for amateur designers and business users to stop abusing some of the world’s best fonts.
In releasing mega-popular suites and catering to a broad, design-illiterate audience, leading business applications such as Microsoft Word shocked us with the overused fonts that they include standard in their latest releases. However, there is one reason to resent these giants: their choice of fonts. Without them, our industry wouldn’t be what it is today, and many of the world’s top designers wouldn’t have a platform for their work. They’re responsible for some of the greatest leaps forward in communications and business in the last 30 years-and many of the biggest innovations in design, too. We’ve got a lot to thank Bill Gates, Steve Jobs and the computing world’s other leaders for.
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